NextGenVest

Branding, Art Direction, Design
2017

NextGenVest was a mission based fintech start-up (since acquired by CommonBond) that used advanced machine learning to offer personalized student loan advice, providing tens of thousands of students the resources to break socio-economic divides and become financially empowered. Concepted and art directed new brand assets, which included new language, typography, photography (lifestyle and still-life), website, video, swag, print and social media assets (Instagram). Commissioned new logo and supporting illustrations. Photography Shirley Yu and Leo Yu